Dispose with Dignity

Prostate cancer is the most common cancer in men. One in eight men will be diagnosed, rising to one in four for black men.

phs wanted to introduce a special disposal bin for men but didn’t know where to begin

I was the creative lead on this, creating a proposal that focused on messaging before then and then developing a distinct campaign style including the bin design. It was this deck that won the charity partnership with Prostate Cancer UK.

Since the initial launch, bins for male incontinence have been set up in Moto Service Stations, and they're now being introduced nationwide by councils and in public places.

Services: Campaign. Creative. Copywriting.