AGCO Farmers #TakeCareOfYouToo Campaign

According to the Farm Safety Foundation, 95% of young farmers say poor mental health is the biggest hidden danger in farming today.

The demanding work hours, physical labor, and isolation on farms all contribute to this issue.

This campaign aims to showcase farmers' genuine experiences, empowering them to share their challenges and offering them a support network. While farmers are dedicated to caring for their animals and crops, it's crucial for them to prioritise their own well-being too.

Services: Campaign. Copywriting. Print. Storyboarding.