You Dirty $#!%

'You dirty $#!%' is a campaign for a start-up commercial cleaning service, targeting small businesses and homeowners in and around the Jewellery Quarter. My approach was to call out people on their dirtiness, shaming them into ringing up and hiring a cleaner to come and clean up their mess (quite literally). Assets included direct mailers, staff uniform and a van wrap. 

The campaign was bold and controversial with us receiving a mixture of both complaints and compliments. Most importantly,
it drummed up business with 8 confirmed bookings within a couple of hours of the direct mailers being posted.

Services: Branding. Print. Campaign. Copywriting.

All Images are used for mock up purposes only. I do not own the rights to the photographs used for this project.